Associate Brand Sales Manager

Long Description

Additional Key Accountabilities

Team Leadership

•Manage a team of ~20 Dyson brand experts/promoters across Xcite and other retail channels.

•Set and monitor individual sales targets, coach and develop team members.

•Ensure product training, floor presence, and daily performance follow-up is maintained.

Training & Product Launch Support

•Act as the primary training lead for all new Dyson product launches.

•Ensure team readiness and retail preparedness in line with Dyson global standards.

E-commerce & Digital Operations

•Manage the daily sales, content, promotions, and customer experience for Dyson.com.kw.

•Coordinate with internal digital and IT teams for required infrastructure improvements and implementation of roadmap initiatives.

After Sales & Customer Experience

•Collaborate with call center and aftersales service teams to resolve customer concerns and improve service levels.

•Monitor and follow up on aftersales KPIs, ensuring escalations are addressed promptly.

Job Summary

The Associate Brand Sales Manager – Dyson will be responsible for achieving Dyson’s revenue and market share targets across all relevant channels in Kuwait. This role involves strategic planning, key account management, team leadership, and coordination with cross-functional teams including marketing, aftersales, digital, and operations. The role also includes managing the Kuwait online platform for Dyson, supporting infrastructure development, and being the central point of contact for all Dyson-related sales and operational activities.

Job Responsibilities

Business Performance & Revenue Delivery

•Deliver Dyson revenue targets in line with budget and vendor forecasts.

•Monitor sales performance and take proactive steps to ensure achievement of monthly and annual sales objectives.

 Annual Planning & Forecasting

•Support the development of the annual business plan and key account sales forecasts.

•Analyze market data and performance trends to provide insights and recommendations for growth.

 Key Account Management

•Lead the relationship and account management for Sephora, Bloomingdale’s, Harvey Nichols, Dyson.com, Carrefour, and other key partners.

•Oversee pricing, inventory planning, marketing activations, in-store execution, and display maintenance per account.

•Conduct regular reviews with key accounts to drive sell-out and ensure alignment on objectives.

Channel Management & GTM Execution

•Drive channel-wise pricing strategy, promotional calendar, marketing campaigns, inventory allocation, and stock turns.

•Ensure Dyson displays are well maintained and represent the brand in all touchpoints.

Candidate Requirements

Qualifications, Experience, Skills, Knowledge

•Bachelor’s degree in business administration, Marketing, or related field.

•6–8 years of experience in sales or key account management, preferably within consumer electronics or premium brands.

•Previous experience managing a sales team or promoter network.

•Experience in digital retail/e-commerce operations is a plus.

•Strong business acumen and commercial thinking.

•Excellent communication, negotiation, and relationship-building skills.

•Team leadership with the ability to motivate and develop people.

•Proficiency in Microsoft Excel, PowerPoint, and sales analytics tools.

•High attention to detail and ability to manage multiple stakeholders.

•Fluency in English (Arabic is an advantage)

Education