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CVM Project Management Sr. Associate

Date: 29-Mar-2021

Location: KW

Company: Alghanim Industries

Long Description

Job Summary

Owns the end-to-end development and management of CVM (customer value management) and data driven marketing actions, conducted for either single business verticals or cross business units.

Job Responsibilities

CVM action development

  • Engage with stakeholders in business units (BUs) to prioritize their business objectives; translate business objectives into mono BU and cross BU CVM Use Cases with the help of customer insights and business units’ inputs.
  • Define customer segments, work with data science and analytics team to analyze customer behavior to identify opportunities for improved personalization.
  • Support development of CVM action ideas & concepts, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention.
  • Assist in product/customer proposition development and enhancement to meet customer needs and grow revenue based on customer and business unit strategies.
  • Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process.
  • Build strong working relationships with multiple business users and vendors.

CVM action execution

  • Own the end-to-end development and execution of CVM initiatives based on prioritized use cases.
  • Execute experimental design of data driven marketing campaigns; drive insights from previous actions and improve CVM performance.
  • Support execution of CVM actions across the channels, in coordination with the Campaign Management team.
  • Enable key stakeholders to accurately monitor and track key success indicators.

Candidate Requirements

  • Min 5 - 8 years of experience
  • Bachelor’s degree preferably in Business, Marketing, Econometrics, Engineering, Computer Science.
  • Prior experience in customer value management and data driven marketing.
  • Experience in CRM / customer experience management strategy and execution.
  • Exceptional skills to interpret data from various sources and suggest creative marketing solutions.
  • Strong project management skills in developing and implementing initiatives.
  • Ability to manage senior relationships across all businesses and functional areas.
  • Ability to break down complex problems, settle disputes and resolve conflicts, negotiate and influence others.