Content Analyst

Long Description

Job Summary

Creation of product as well as non-product content, on website based on provided product details, manuals, marketing materials.

Job Responsibilities

• Researching online for product’s most important technical and non-technical specifications, images, videos, etc. to ensure content appeals to a customer’s need, wants and interests.
• Applying keyword research to optimize content based on customer search behavior
• Implementing searchable keywords in content to improve search visibility and generate traffic to website.
• Creating unique content for a wide variety of products based on SEO content recommendations.  
• Working on categories and attributes of products to make sure all are presentable in a timely and good manner.
• Ensuring quick turnaround time and push of products live onto the website in line with business expectations
• Uploading and cross checking the overall layout of product content.
• Writing blog articles that enhance customers’ online shopping experience from the website.
• Building a kind of authority for the website by linking keywords in blog articles to product pages to attract customers and prompt them to buy from the website.
• Updating product categorization from time to time according to customers’ new life experiences.
• Creating specification rich attribute sets
• Aligning with SEO Agency
• Producing online videos creation, info graphics / etc.

Candidate Requirements

Behavioural:

• Communication Skills: To listen, respond constructively to other team members and give support for others’ tasks and projects. To seek opportunities to work on teams as a means to develop knowledge and performance.
• Performance Management: To set specific goals along with timelines and development plans for accomplishment. To clarify expectations about what will be done and how. To notify his/her manager about any problems that affect the ability to complete set targets.
• Team Player Role: To encourage and facilitate cooperation and trust. To promote team spirit, commitment, and group identity. To work with others to achieve shared goals.
• Creativity: To ensure that content is appealing to target audience. To come up with creative designs & writing style templates for the website.

Functional:

• IT Competency: Working knowledge of MS Office applications with knowledge on content creation on e-commerce platform such as Magento.
• Industry Knowledge: Good knowledge of products, competition and trends
• SEO: Basic – intermediate knowledge about SEO and how to do keyword research to optimize product pages online.
• Writing and Reading skills: Proficiency level is preferred (English and Arabic).

Min 1-2 years’ experience.

Experience working within a retail ecommerce environment (preferred).

Education