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Content Analyst

Date: 09-May-2019

Location: KW

Company: Alghanim Industries

Purpose:  

Creation of product as well as non-product content related to the website based on product details provided, manuals, marketing materials provided.

 

Basic Function & Scope of Job

          •        Researching online for product’s most important technical and non-technical specifications, images, videos, etc. to ensure content appeals to a customer’s need, wants and interests.

•        Applying keyword research to focus on keywords that have a certain amount of search volume, which basically indicates that people are already searching for information via search engines using these keywords.

•        Implementing as many searchable keywords as possible to generate traffic through search.

•        Applying keyword optimization to create the most appropriate context for the searchable keywords in product content to help customers find their needs easily and increase visibility.

•        Creating unique content for a wide variety of products based on SEO content recommendations.   

•        Working on categories and attributes of products to make sure all are presentable in a timely and good manner.

•        Ensuring quick turnaround time and push of products live onto the website in line with business expectations

•        Uploading and cross checking the overall layout of product content.

•        Writing blog articles that enhance customers’ online shopping experience from the website.

•        Building a kind of authority for the website by linking keywords in blog articles to product pages to attract customers and prompt them to buy from the website.

•        Improving searching products online by enhancing filters through adding new attributes or updating previous ones.

•        Updating product categorization from time to time according to customers’ new life experiences.

•        Creating attribute sets to ensure all product types are covered and presented in a proper way in the front end.

•        Aligning with SEO Agency on requested changes

•        Producing online videos creation / etc.

Knowledge, Skills & Competencies

•        Fluent in writing and communication skills (English-Arabic)

•        Good product knowledge with a passion to get into details about every product and bring out the best.

•        E-commerce background with knowledge on content creation on e-commerce platform such as Magento.

•        Basic knowledge about SEO.

•        Working knowledge of MS Office applications.

 

Education

Bachelor's degree / higher diploma in linguistics, literature, business or any other related specialization

 

Years of Experience 

•        Min 1-2 years’ experience

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