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Marketing Executive

Date: 28-Apr-2019

Location: KW

Company: Alghanim Industries

Position Title

Marketing Executive

AI Level

Level 5

Location

Kuwait

Purpose

  • To work on digital marketing channels for Xcite.com.
  • To assist Supervisor/Managers in campaign implementation and strategy

 

Company

Xcite by Alghanim Electronics  

Functional Area

Online Marketing

Reporting to

Assistant Manager – Digital Marketing

Basic Function & Scope of Job

 

 

 

 

 

 

 

 

 

 

 

 

  • Assist the Supervisor /manager On online advertising channels like SEO/SEM, display campaigns, digital re-targeting/remarketing, mobile advertising, email marketing, affiliate marketing, Social Media Campaigns (Instagram, Facebook, Twitter etc)

 

  • Work on analytics reporting to identify the customer behavior journey to understand the overall effectiveness of the campaign and to drive the new strategy

 

  • Work with Team responsibly and proficiently in achieving the monthly/yearly targets

 

  • Co-ordinate with internal teams for marketing design assets, IT requirements changes, product feed etc

 

Principal Contacts

  • Internal: Merchandising Team, IT Team, UX/Design Team
  • External: Marketing Channel - Account Managers

Supervising Responsibilities

None

 

Competencies

 

Behavioural:

  • Team Player: Proactive and highly motivated team player.
  • Result Orientation: Enthusiastic and motivated, to chase provided sales targets and achieve them. To be able to cope under pressure and deliver results.
  • Creativity: To ensure all marketing assets appeal to target audience and employ creative ways to upsell and cross sell
  • Communication Skills: Exceptional communication skills and keen on collaborating with internal teams for co-ordinating the marketing assets
  • Bilingual skills preferred (English & Arabic)

 

 

 

Functional:

 

  • SEM/PPC : Must be pro in handling Google Ad words/PPC accounts. Ad words certification is a must
  • Google Analytics Certification: Google analytics certification is plus
  • Social Media Ads: Hands on experience in handling ads across Facebook, Twitter, Instagram, LinkedIn etc
  • Email Marketing: Hands on experience in handling email campaigns on any ESP’s platforms like IBM, Oracle, Emarsys
  • App Marketing: Expert in handling app marketing campaigns across different channels
  • Excel and Reporting: Good knowledge of excel shortcuts and formulas and good reporting skills
  • Data Driven: Day to day analysis of the performance and apply the best strategy to improve the ROI performance

 

Education

  • Bachelor’s Degree (Marketing Preferred)
  • Certification : Google Analytics, Google Ad words

 

Years of Experience

3-5 yearsof Online marketing experience working on marketing channels like Google ad words, Bings, Facebook

  • Up to Date with latest trends and understand the challenges and opportunities of digital marketing
  • Industry Knowledge: Latest marketing channels, Competitor Analysis

Potential Next Roles

  • Horizontal Move: Merchandising Team
  • Lateral Move: Merchandising Supervisor

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