Sr. Marketing Manager

Long Description

Job Summary

Plan and implement sales and marketing activities in order to meet company targets for customer acquisition and retention

Job Responsibilities

• Manage the marketing and CRM function of the automotive group
• Develop and implement the marketing strategy and plan
• Develop the marketing calendar including all brand building and tactical activities
• Roll out the CRM roadmap to maximise customer acquisition and retention
• Conduct market, consumer, and competitive analysis
• Manage the relationship with the advertising agency to ensure cost effective and timely implementation of quality advertising campaigns

Candidate Requirements

• At least five years in marketing director role within professional services environment. Automotive experience is a plus.
• Proven track record in developing and administering a marketing program
• Marketing management and strategic planning experience
• Strong leadership, analytical, and interpersonal skills

Education