Sr. Online Merchandiser

Position Overview:

Commercially sharp and digitally experienced Senior E-Commerce Merchandiser to lead online product strategy across both website and mobile application platforms. This role will own the online merchandising calendar, ensure execution of trading strategies, optimize category performance, and deliver a best-in-class customer journey that translates to revenue growth and margin improvement.

Key Responsibilities:

Merchandising Strategy & Execution

• Define and execute online merchandising strategies in alignment with trading goals, marketing campaigns, and seasonal plans.
• Lead homepage, category, and collection merchandising across website and app to maximize conversion and improve navigation.
• Own and manage the digital merchandising calendar including product drops, campaign launches, promotional changes, and feature refreshes.

Product & Category Management

• Analyze online performance of key categories and SKUs (Click through rate , Conversion rate , Average order value , stock turns, returns) to make informed decisions on assortment, positioning, pricing, and replenishment.
• Oversee the execution of product setup, including enriched descriptions, accurate specs, SEO-friendly titles, and high-quality imagery.
• Monitor inventory health and work with planning/buying teams to ensure availability of fast-moving and high-margin products online.

Promotions, Campaigns & Launches

• Partner with marketing, content, and creative teams to plan and execute sales campaigns, product launches, and promotional moments.
• Ensure all promotional activities are accurately tagged, time-bound, and tested across both platforms before go-live.
• Evaluate campaign success through KPIs and post-campaign analysis to optimize future activities.

User Experience , Conversion rate Optimization for Customer Journey

• Collaborate with UX and product teams to continuously improve the online journey – from product discovery to checkout.
• Leverage insights from internal search analytics to recommend enhancements to navigation, product filtering, and category structures.
• Oversee A/B testing of merchandising elements to improve conversion and engagement.

Team Leadership & Stakeholder Collaboration

• Supervise and mentor assistant/junior merchandisers, ensuring execution excellence and growth in merchandising capability.
• Act as a key liaison between merchandising, digital marketing, buying/planning, content, tech, and customer service.
• Ensure alignment between online and offline product strategies.

Qualifications & Experience:

• Bachelor’s degree in E-commerce, Business, Merchandising, Marketing, or a related field.
• 5+ years of experience in E-commerce merchandising, with proven exposure to both website and app environments.
• Strong understanding of digital KPIs, merchandising tools, user behavior, and online buying journeys.
• Proficiency in Excel and analytics tools (i.e Google Analytics)
• Hands-on experience with major eCommerce platforms (Magento, Commerce Cloud Tools)
• Knowledge of SEO, UX, and digital asset standards.
• Excellent planning, decision-making, and project management skills.
• Strong commercial acumen and attention to detail.

Preferred Skills:

• Experience in a high-SKU volume category (e.g., fashion, home, electronics, lifestyle).
• Exposure to app-specific merchandising tools and app performance tracking.
• Familiarity with personalization engines, on-site search tuning, and merchandising automation.